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GradNewZealand debuts new methodology for Top 100 Graduate Employers list

GradNewZealand has developed a new methodology to determine the Top 100 Graduate Employers in 2021, which gives equal weight to both popularity and programme quality.

2021 Top 100 Graduate Employers

GradNewZealand has published New Zealand’s official list of Top 100 Graduate Employers for two consecutive years.

Previously we surveyed students online and on-campus to determine who the most in demand graduate employers in New Zealand are. 

While this method is helpful in reporting who New Zealand’s most popular employers are, this year we refined our approach to reflect both popularity and quality.

Through this, the 2021 Top 100 Graduate Employers ranking can discover exactly who New Zealand’s best graduate employers are!


GradNewZealand new methodology 2021


First, we generated a list of nominees who could make it into the top 100 list by collecting employers that met any of the following criteria:

  • Received votes from students in the 2020 Top 100 count
  • Posted a graduate job or internship on any Prosple graduate site during 2020 
  • Had more than 5 searches on
  • Were listed as an employer on another graduate employment site

To be eligible for nomination, employers also needed to have recruited or planned to recruit graduates in at least one of the last two years.

Through this we generated a list of 400 New Zealand graduate employer nominations.

GradNewZealand 2021 Methodology - Nomination

Popularity score

To measure the popularity of a graduate employer, we took data from three sources:

  1. Google job searches
  2. GradNewZealand name searches
  3. GradNewZealand page views

For each source, all nominated employees received a score out of 10. The highest 2 scores counted towards their total popularity score.

Metrics 1 and 2 do not require nominees to be featured on GradNewZealand. Therefore, employers who do not work with GradNewZealand or Prosple could still be featured.

GradNewZealand 2021 Methodology - Scores

GradNewZealand organisation name searches

We also looked at how many times employers were searched for using the “Search by keyword” tool on the GradNewZealand Employer Listing Page.

There were approximately 600 keyword searches completed during the 2020 calendar year. Any searches made more than five times were mapped to the organisation they relate to.

For instance:

  • “BNZ” -> Bank of New Zealand
  • “Kraft” -> Kraft Heinz Company
  • “mfat” – > Ministry of Foreign Affairs and Trade (MFAT)

The total number of GradNewZealand employer name searches were summed for all 400 nominees. Nominees were then given a score from 0 to 10 based on how popular they were compared to other nominees for this metric.

GradNewZealand page views

We then looked at how many pageviews each nominee had in total on GradNewZealand. This included any page within the employer hub, such as an employers: overview, opportunities, day in the life stories and etcetera. 

Whilst only relevant for employers on GradNewZealand, this data provides an authentic look at user preferences, making it useful in distinguishing between employers who scored equally well in the first two metrics.

The total number of GradNewZealand pageviews were summed for all relevant nominees. Nominees were then given a score from 0 to 10 based on how popular they were compared to other nominees for this metric.


In determining the quality of an organisation, we looked at reviews from employees. 

If the employer had completed Graduate Reviews on GradNewZealand, then those scores were used. This is because GradNewZealand is the only organisation conducting reviews specifically for students in graduate level roles. 

If the employer did not have reviews on GradNewZealand, we took the best two average review scores listed on: Seek, Glassdoor, and Indeed, using New Zealand reviews only.

A minimum sample size of 5 was required for the reviews score to be included.

All nominees were given a score from 0 to 10 based on how well they were compared to other nominees for this metric.

In the few instances where the nature of an organisation did not allow public reviews, their score was based on popularity alone.

View the complete list of the Top 100 Graduate Employers here

Want to be featured or enjoy broader exposure for next year’s Top 100 list? 

Contact us today to find out how you can elevate your status as an employer of choice in New Zealand.

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